"Video is taking content marketing by storm, but you'll have to do more than just make one to release its full potential"
Product videos increase sales by 80%
As human beings, our dominant sense is sight – so it’s only natural that we’re automatically drawn to video. Being visually creative with the way we market products, is an excellent way to generate sales.
Video is taking content marketing by storm, but you'll have to do more than just make one to release its full potential.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
Arguably the most important part of any marketing campaign is not the image, the text you use or how many people you can target but the trust you create or build on with your past, present and future customers. Video allows customers to absorb more information and see your products as if they were right there with you.
Google + video = love
Google loves video! If you are working on your SEO, google will rank sites with videos higher.
Video conveys messages faster and easier
Visuals like video undeniably attract attention, and they’re processed by the brain 60,000 times faster than text. Humans are also hard-wired to avoid cognitive strain, so video is more enjoyable for viewers because it’s easier to absorb information when it’s in that format compared to any other.
65% of people are visual learners, and since one minute of video is the equivalent of 1.8 million words, that’s a lot of information people can absorb easily and in a very quick amount of time!
That’s why video works so perfectly for complex ideas; in a mere moment, someone can understand in just a few blinks of the eye what it would take pages to explain.
Video is easily applied to mobile versions of a website. With over half of all consumers shopping online on a mobile phone in 2016, you’ll want them to be able see your products and services as best as you can. Video allows you to do this, and it looks great on a phone screen.